kreo in motion


kreo in motion is a series of short films re-imagining pieces of the gallery through the eye of talented motion designers and animator.

Every month a series of 3 animations will be posted at regular intervals. Each series will be dedicated to the creative practice of a different motion designer.
Blank canvas to…


602 by Kirill Pyrev

To start off the series, Kirill has picked Cini Boeri’s beautiful table light from 1968. This retro-futuristic ‘602’ model was designed by Boeri, and produced by Gino Sarfatti’s light company Arteluce. Its main body, made of rigid industrial PVC piping, includes a system that allows the main arm to pivot. Kirill’s animation highlights the lamp’s slowly evolving body, as well as its unctuous finish.

Game On Side Table by Kirill Pyrev

Playfulness is at the centre of Kirill’s second animation, as the motion designer composes a delightful image of Jaime Hayon’s equally playful ‘Game On’ side table, with a lively and rhythmic tune. In this animation, Kirill deconstructs an imaginary slab of marble to reveal Jaime Hayon’s patterned side table, composed of Carrara white marble. The repetition of the circular geometric pattern all along the table creates a striking contrast with the natural veins of the marble.

Jellyfish by Jean-Baptiste Fastrez

Up and down go the blue tentacles of Jean-Baptiste Fastrez’s ‘Jellyfish’ chandelier in Kirill’s last animation. Fastrez’s ‘Jellyfish’ light, composed of a white polycarbonate lampshade and blue anodised aluminium pendants, suggests the shape of the eponymous water creature, whose umbrella-shaped bell here has swapped its natural luminescence for an electric light, running down the sides of geometric metallic tentacles. With a dreamy sound to accompany the motions of the marine animal, Kirill proposes a wondrous last animation to close his participation to the kreo in motion series.

SDOOW4L Desk by Marco Serraca

In this first animation, Marco Serraca sets Jasper Morrison’s ‘SDOOW4L’ desk against an atmospheric nude background, drawing attention to the piece’s simple construction and polished contours.

M.C Side Table by Marco Serraca

Marco Serraca’s second animation interprets Pierre Charpin’s ‘MC Side Table’ — a generously curved Marquinia black marble structure playfully adorned with a Rosso Francia marble ball. In the animation, Marco sees the red ball rolling to its elevated counterpart, resulting in a beautiful two-coloured marble composition.

608 by Marco Serraca

In his third and last animation, Marco Serraca brings life to Gino Sarfatti’s ‘608’ table lamp from 1971. Playing on the minimal and essential design of the desk lamp — made up of a black base and a large, frosted light bulb — Marco pays tribute to the Italian master’s ingenuity, still an important source of influence for designers of today.

Facet Bottle — Day by Roy Veldkamp

Roy Veldkamp re-imagines Hella Jongerius — Day’ ‘Facet Bottle’ as light-diffused molding blocks slowly falling into place. The blocks create a facetted surface pattern on the object, just like Hella’s paint crosses over different textures of the ceramic vase.

Mini Satellite 3 by Roy Veldkamp

Roy Veldkamp's second animation focusing on Pierre Charpin’s ‘Satellite’ mirror. Forming part of Charpin’s eponymous collection of polygon mirrors, the present piece boasts a triangular reflective surface bordered by three honey-yellow frames. With his cadenced animation of floating satellites orbiting around the centrepiece, Roy enhances the playful and rhythmic dialogue between the mirror and the colourful frames.

Signal C1 polychromatic by Roy Veldkamp

Roy Veldkamp’s last animation looks at Edward Barber and Jay Osgerby’s 'Signals’ collection, and specifically the ‘Signal C1’ Polychromatic ceiling light. Roy envisions Edward and Jay's lamp as a host of attraction between geometric shapes, together creating a harmonic synergy of sounds.

Facet Vase — Ancient Greece by Nicole Peterson

Nicole Peterson takes Olivier Gagnère’s glossy Facet Vase — Ancient Greece as subject. In her animation, the object twirls into shape, before becoming adorned by shiny protruding domes in golden and white finishes.

Dyade by Nicole Peterson

Nicole Peterson’s third animation transforms Julie Richoz’s ‘Dyade’ lamp into a mesmerizing geometrical fantasy. In Nicole’s animation, the ‘Dyade’ is envisioned as a black structure in rotation, with a luminous central element deploying in accordion-like motion. The nude and pastel backgrounds against which the object is set suggest a domestic space for the tall ‘Dyade’, shedding light on its functional nature.

Stargate Swing by Nicole Peterson

In this animation Nicole Peterson animates Jean-Baptiste Fastrez's magical Stargate Swing. Fragmented pieces of the glossy swing structure fit together as we see it during the day and at night.

Embryo by Jake Tyas

In this animation, Jake Tyas illustrates Marc Newson’s iconic 'Embryo chair'. Monochrome, glitchy water-like blotches bubble into shape to slowly make up the 'Embryo chair'.

Hymy side table by Jake Tyas

Initially inspired by Jaime Hayon’s 'Hymy' side table, illustrator and motion designer Jake Tyas plays with the anthropomorphic quality of the piece by transforming it into a character, surrounded by a gang of similar-looking creatures. In the short, the characters fill the screen, fighting for space as they expand until ultimately popping like balloons, one by one. Only the central character remains and slowly deflates, to finally transform into Jaime's Hymy side table.

Bench 165 by Jake Tyas

In his third and final animation, Jake Tyas illustrates Guillaume Bardet’s 'Bronze Bench'. His hand drawn character morphs from shape to shape until finding ultimate happiness in the form of the bench.
Eléonore de Valera
View Eléonore's instagram

Fraction Dining Table by Eléonore de Valera

Eléonore de Valera’s animation, slowly revealing the geometry of Pierre Charpin’s ‘Fraction’ dining table top. Defined by intersecting segments separating four sections of enamelled lava stone, Charpin’s table top feels at once organic and vibrant — brought to life by Eléonore’s hypnotic sense of line and colour.

2095/9 by Eléonore de Valera

In Eléonore de Valera’s animation, Gino Sarfatti’s ‘2095/9’ ceiling light appears in radiant and haptic form — its bulbs like a river of beads falling in a spiral, against a distinctly vibrant purple ground. Eléonore de Valera composes the wires first, and then the bulbs, one by one in simple lines, in a signature chromatic style — finally revealing the succession of bulbs that constitutes Sarfatti’s delectable piece.

Melancholia Mirror by Eléonore de Valera

L'animation d'Eléonore de Valera a pour sujet le « Melancholia Mirror » de François Bauchet, un objet qui doit son nom à la gravure éponyme d'Albrecht Dürer. Dans les nombreuses facettes sérigraphiées du miroir, des motifs abstraits apparaissent, ainsi que la suggestion d'une silhouette figurative dans la partie inférieure du miroir : la forme à peine esquissée du visage de Dürer. L'objet apparaît ainsi comme un portrait et un autoportrait, changeant sans cesse avec le déplacement des perspectives. Tout en contenant la marque permanente de la présence de Dürer, le miroir évoque également les reflets fugaces d'observateurs de passage - les deux s'entremêlant pour un instant seulement. Eléonore de Valera traduit ce sentiment de fugacité par un mouvement réel, avec ses lignes graphiques et son lavis violet caractéristiques.

Azo-x large side table by Rohan Mudgal

Rohan Mudgal’s clean and minimal animation honours the recognizable brick red colour and sleek design of François Bauchet’s ‘Azo-X Large Side Table’. In the first of three short animations, segments of the Azo-X table base float on a white canvas. These hollowed slices twirl while the whole table rotates, and slowly all pieces fall into place.

London Calling by Rohan Mudgal

Rohan Mudgal’s animation gives a nod to our London space by focusing on Konstantin Grcic’s recognizable piece ‘London Calling'. Inspired by the iconic Routemaster double-decker buses that used to frequent London, the piece pays homage to the narrow staircase at their back which connected the lower and upper decks. "I vividly remember countless travels across town, sitting upstairs in the front row, and watching London’s big city lights as they passed by below me. Of course, LONDON CALLING is not about bus travel. However, the title evokes fond memories I have for the city I once lived in” K.G. In Rohan’s animation, as the oak elements circle, it feels almost as though we are walking up the stairs to the top deck to see the view.

Quobus 1,2,4 by Rohan Mudgal

Rohan Mudgal’s second animation features the monochrome blue modular bookshelf from Marc Newson's 'Quobus' series. The animation highlights the playful aspect of the Quobus shelves, deconstructing them even further than just their separate modules; groove by groove, and flat surface by flat surface. Rohan's imagery, paired with his original sound design, sweeps us into a tranquil whirlwind as if in a dream. As the elements come together, the final shot depicts the inherent versatility of the shelves, showing how they can be used to hold just about anything.

Bended Mirror #3 by Maxime Pouillot

In Maxime Pouillot’s third and last animation, Muller van Severen’s 'bended mirror' skips in circular motions like a shiny humanoid and then stops — rising out of sight to produce a shower of confetti. This playful animation bringing life to the Belgian designers’ curved object coincides with the celebration of their 10 years of collaboration.

Chains Mineral by Maxime Pouillot

In this animation, Maxime Pouillot plays with the seemingly endless movement of Ronan and Erwan Bouroullec’s ‘Chains’. As each bell lights up at an increasing pace, the piece altogether takes form, finally tripling and mingling to the sound of ringing bells.